![]() With Embrace, for the first time, companies can make truly informed decisions based on comprehensive datasets that work for their needs."Įmbrace anticipated the disruptive shift towards mobile by building the only verticalized platform slicing through the entire data ecosystem. "Mobile has so many variables to contend with that companies cannot afford to make decisions on guesswork. "For businesses competing in the modern mobile ecosystem, continually delivering great mobile experiences while innovating rapidly is incredibly difficult," said Eric Futoran, CEO, Embrace. These vendors are not positioned for the new worlds of Observability and AI/ML, which require access to comprehensive user experience data to drive business decisions as opposed to only those data points explicitly instrumented on a hunch by an engineer or product manager. Traditional error logging and APM platforms collect extremely limited categories of data, dropping as much as 98% of the valuable data that could be used to create more compelling user experiences and solve business problems. The quantity of data generated by mobile devices has exploded, yet businesses lack visibility into the key drivers of retention and revenue. Corporations have accelerated their digitalization by a shocking seven years to meet consumers and workers where they are, and mobile devices represent up to 92% of all digital traffic worldwide. The way we purchase, play, and work have irrevocably changed, with COVID forcing fundamental shifts in user interactions, including keyless experiences at hotels, ceiling-to-floor devices at fast food chains, and COVID-safe workplace entry. Mobile is not just the apps we use but the point-of-sale tablets on which we order coffee, the cars we drive, and the 10+ IoT devices the average family now relies on. The world is now mobile-first and increasingly so with each generation. With full visibility into all of their mobile user experience data, a company's engineering, product, and marketing teams can make informed, truly data-driven decisions around their marketing campaigns and product features to drive business value across retention, revenue, and adoption. With Data Intelligence, organizations can now make 100% of their mobile data accessible and actionable by their BI and Data Science teams. This latest round of funding accompanies the launch of Embrace's next platform product, Data Intelligence. ![]() Funding accompanies launch of new Data Intelligence platform Over 100 organizations rely on Embrace's observability and data platform to proactively optimize mobile experiences and drive business decisions.ĬULVER CITY, Calif., October 20, 2021- Embrace, the only observability and data platform built exclusively for mobile, today announced it has raised $45M in Series B funding led by New Enterprise Associates (NEA) with participation from existing investors Greycroft, AV8, and Eniac, and founders from PagerDuty, Sendbird, LogDNA, Scopely, and TestFlight.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |